Who actually owns the AI when it is done?

You do. The workflow itself, the prompt library, the routing logic, and the builder it ships inside — every artifact is yours on the day we hand it off. We license nothing back, we do not gate any feature behind a recurring login, and we do not hold a master key to your tools. If we stop working together tomorrow, the workflow keeps running on the prompts written in your business voice.

What happens if something breaks or gets it wrong?

Three things. First, the workflow is built to break loudly: it hands the situation off to a named human before it gets dangerous, so the worst case is a draft you did not send, not a message you cannot take back. Second, every handoff and every pause is logged, so a failure shows up in your data before it ever shows up in a client inbox. Third, the written runbook that ships with the workflow names exactly who responds, what they do, and what they say — so on the day a draft comes back wrong, your team handles it without paging us.

How do you get my team actually using it?

We onboard the one staff member whose week is most affected by the new workflow — usually the person who fields the calls or the messages — and we sit in on their first busy week with it. The rest of the team meets the new flow the day it goes live, in the channel they already use, with a short written how-it-works page they can re-read. We do not run team-wide training on day one. The first workflow is small enough that one person running it well is enough; we widen from there once that one is settled.

What results should I realistically expect?

We measure one number at 90 days: how often a human had to step in for each workflow, and whether that number is going down as the model learns your voice. The real benefits are qualitative — your team stops retyping the same reply, your inbox stops being the bottleneck, your front desk gets back the work only they can do. We do not promise a revenue lift, a lead count, or a percentage saving. If anyone selling AI is quoting you a return number, they are making it up.

How does pricing work — what is in scope, and where is the trap?

Three price points, none of them a subscription trap. The AI Workflow Starter Kit is $97 — paid once, owned by you, no renewal, no login to keep active. Coaching is a weekly engagement billed monthly against a defined scope, with a written close-out summary either side keeps. Consulting is project-based and closes on a fixed deliverable — research, design, install, handover documentation, and the 90-day measurement plan. We do not meter usage, we do not bill per seat, and we do not bill per message. The one-time, weekly, and project paths are three different commitments at three different price points; pick the time horizon that matches the work.

What kinds of businesses is this actually built for?

Appointment-based service businesses — health, fitness, wellness, beauty, allied health — where the week is shaped by inbound calls and messages that need triage, and the team is somewhere between two and twenty people. You are a fit if the same five questions come in every week, if a missed call or a slow reply costs you the booking, and if you already use or are open to using ChatGPT or Claude as a tool. You are not a fit if you run an ecommerce store, an agency model, a 50-seat clinic, or a call centre — those businesses need a different shape of solution.

What does "human-led" look like day to day?

Every workflow ships with a written handoff rule, on the day it goes live. Which situations the AI handles end-to-end — confirmations, reschedules, the FAQ from memory. Which it drafts and pauses for a named human to approve — anything quoting price, anything with a complaint, anything about a new client. Which it never touches — phone calls, in-store conversations, anything that needs care or judgement. Approvals surface in the team chat your staff already use, with the full thread attached, so the answer takes seconds, not minutes. We instrument handoff rate from week one — you see, per workflow, how often a human stepped in, and whether that number is moving in the right direction.

For appointment-based medical, fitness & wellness teams

Install one AI workflow your team will actually use.

FodgeAI helps appointment-based medical, fitness, and wellness businesses recover missed opportunities, reduce repetitive work, and improve follow-up — without replacing the trusted people on your team.

Take the Free 3-Minute Diagnostic Talk with a human about your workflow

Start with a quick diagnostic or a real conversation — both begin with the workflow you already know.

Andrew Fodge — founder, Fodge AI Systems

One workflow · one owner · one result

From a missed call to a booked appointment in four steps.

The workflow your team runs every week — automated where it's safe, kept in human hands where it matters.

Missed call
Front desk is with a client — the call rolls to voicemail for ninety seconds.
AI drafts a reply
Personalised to your voice. Reads the inbox you already check. Never sent without your approval.
Human approves
One tap from the inbox you already check. Your tone, your judgement, your call.
Appointment booked
Routed into the calendar your team already uses — no new tool, no new login.

Proof · verified at engagements

25+ years: in coaching and performance
4,850+: coaching sessions delivered
54% → 71%: rebook rate
22% → 14%: no-show rate

Three ways to start

One flagship product, two add-on engagements.

The single $97 AI Workflow Starter Kit is the flagship. Pick it for a self-serve download. Pick the Workflow Audit tier for a recurring advisory cadence. Pick Implementation · Consulting when you want the install landed for you. Audit and Sprint pricing is intentionally left off the public site — each engagement is scoped after a paid discovery conversation.

Self-serve

AI Workflow Starter Kit

The $97 one-time flagship — the single AI Workflow Starter Kit that ships four doc-collection bonuses (AI Receptionist, AI Video Avatar, Lead Gen Automation, and Time Manager / Scheduling). One product, one flat $97 price.

See the AI Workflow Starter Kit — $97

Recurring advisory

Workflow Audit

A steady weekly cadence from Andrew — a written Workflow Audit, prompt reviews, vendor selection, team training, and a monthly outcomes review measured on a number your business already watches.

See the Audit tier

Done-with-you · Fully managed

Implementation · Consulting

Andrew and a small team handle the install — done-with-you or fully managed installs mapped to a real bottleneck, measured against a real result, and handed over with the documentation to keep it running.

See the Implementation tier

For your business type

One workflow first. The right workflow for your front desk.

Appointment-based operators bring us the same handful of fixes — rebooking flows after a missed visit, between-session check-ins that drop off, slow inquiry replies, scattered client history and follow-up, and studio classes that don’t fill.

Physical therapy clinic (multi-provider)

No-show follow-up reminders on a measured cadence

A patient who misses a follow-up visit triggers a rebooking sequence the AI drafts against the visit type, the original complaint, and the clinician who ran the session. Front desk reviews every message before it goes out — they edit, approve, and send — so the cadence reads like the clinic, not a vendor.

Talk about Consulting

Boutique personal training studio

Between-session check-ins that do not drop off

The AI drafts a personalized check-in nudge between sessions for every at-risk client — pulling from the last session note, the goal on file, and the cadence the trainer has already approved. The trainer reviews each draft side-by-side with the client’s history and sends only the ones that read like them.

Talk about Coaching

Chiropractic practice (solo doctor + front desk)

Same-day reply to every new-patient inquiry

New-patient inquiries sit no longer than the lunch break. The AI drafts a same-day response that names the concern, surfaces the doctor’s availability, and points to the booking step — front desk reads, edits in the clinic’s voice, and sends before the prospect opens another tab.

Take the 3-minute diagnostic

Med-spa / aesthetics practice

One client history, one follow-up path

The AI organizes the client’s history across services — intake, consult notes, post-treatment notes — into a single view the owner can scan, then drafts a personalized follow-up tied to the last treatment. Owner reviews, adjusts if it oversteps, and sends; the result is consistent post-treatment contact that does not depend on which provider the client saw.

Talk about Coaching

Group fitness / wellness studio (yoga, HIIT, recovery)

Weekly class-fill nudges to the right member segments

The AI drafts weekly class-fill nudges targeted at the specific member segments most likely to fill under-booked classes — new movers, lapsed members, package-holders near expiry. The studio owner approves each segment’s send, so the message stays on-brand and the promo actually moves the calendar, not just the open rate.

Run the ROI

Estimate your lift

Reclaim the hours. Get the bookings back.

Three numbers in. The figures stay on your screen while you type.

Plug in three numbers. The math is auditable.

Your team, your calendar, your no-show rate — see what changes.

Staff hours / week on manual tasks

Bookings, reminders, follow-ups your team handles by hand.

Average booking value (USD)

What one completed appointment is worth to the business.

Current no-show rate

Per cent of booked appointments your team loses to no-shows.

Monthly staff hours saved

Your team reclaims, engaged-by-Fodge.

Monthly revenue recaptured

$1,865

Back from the no-shows you already pay for.

Sanity-check math, not a quote. Estimates assume ~40% of manual-task hours absorbed by Fodge-engaged workflows your team stays in charge of, and ~45% of no-shows recaptured against a reference of ~80 monthly bookings. Plug the actuals from your front desk to ground it.

Estimate your lift

What revenue are your missed calls costing?

Three inputs. No signup. Numbers update as you type.

Estimate your lift

Plug in three numbers. The math is auditable.

Nothing is sent anywhere. The figures stay on your screen while you type.

Missed calls / month

Calls your front desk did not pick up in a typical month.

Average new-client value (USD)

Typical revenue from one freshly booked client.

Show rate (optional)

Of the recovered calls, how many would show. Blank uses 50% (industry default).

Operator-to-operator math, not a sales pitch. Want a structured read instead? Take the 3-minute diagnostic.

ROI angle

Stop losing leads you already paid for.

The same three patterns sit behind most appointment-based revenue leaks — calls that ring out, dropouts that never return, and evening enquiries that book elsewhere by morning. The calculator below sizes what each one recovers for your front desk.

Missed calls

When no one picks up

One text-back lands before the desk reopens — and what looked like a lost evening becomes a booked Friday.

No-shows

Dropouts return

A four-touch cadence turns silent churn into returning members — measured against the calendar you already watch.

After-hours leads

The 9pm reply wins

A late-night enquiry answered in two minutes closes before the prospect opens a competitor's site.

Run the ROI

Three inputs. Monthly + annual. No sign-up required.

Our approach

One workflow. One owner. One result.

Most teams we meet already own the AI tool sprawl — bought, integrated, demoed, abandoned in a shared drive. The fix isn't a fourth tool; it's a smaller pitch. One engagement picks one mapped workflow, ships one measurable outcome, and hands the keys to a single human on your side. We're not the long-term operator — we're the ones who build it and leave.

One workflow at a time.The engagement picks the one bottleneck that already costs you a known number — not a backlog of AI ideas, not a multi-tool rollout. Missed calls, after-hours leads, no-shows: the things a receptionist is already losing on a Tuesday afternoon. We pick one, map it end to end, and stop there.

One human, end to end.A named operator on your side, a named practitioner on ours, and one shared runbook that lives in your wiki — not ours. When it breaks on a Tuesday, there are two names to call, not a Notion page no one opens.

One shipped outcome.The metric is pinned before install — first-reply time, no-show rate, after-hours capture, whatever number the business already watches. We read the same figure on a recurring wrap; if it doesn't move, the workflow is the wrong one, and we say so in writing.

After handoff the workflow is yours — the named operator on your side runs it without us in the room. We come back at month one, month two, month three to read the same number alongside you, not to be the operator.

How Fodge works

The three-phase arc — Map, Ship, Run — for the fuller picture.

Starter Kit · the $97 flagship

Get the AI Workflow Starter Kit — $97

One product. Four sets of templates. Delivered to your inbox as soon as payment clears.

One product. Four sets of templates. Delivered to your inbox as soon as payment clears. Questions? Write to us.

Our approach

One workflow, one owner, one result.

The pattern that moves from "AI never lands" to first-reply time landing before the desk reopens runs through four short steps — diagnosed, installed, trained, and measured against a single number. Then it loops.

Diagnose

Map the bottleneck to a numbered workflow a single person owns. Surfaces the leak before reaching for a tool.

Install

Wire the chosen workflow into the stack your team already uses, with the routing and prompts written in your voice.

Train

Hand the owner a short, written runbook so the workflow runs on a Tuesday without you in the room.

Measure

Pin one number to watch (first-reply time, no-show rate, etc.) and review it on a recurring cadence.

Three ways to run it — Kit, Coaching, or Consulting — are below.

Flagship product

$97 · one-time · no subscription

AI Workflow Starter Kit.

A working guide that takes you from "I have too many AI tabs open" to "I shipped one workflow my team actually uses" — done by you, in your voice, on your schedule.

A short 10-question assessment that ranks your business against where AI fits.
Your personalised top three opportunities, sized to your team.
A prompt library, a guided builder, and a 30-day plan to roll it out.

Get Instant Access

One-time payment · delivered to your inbox.

The unified self-serve kit

$97 · one-time · no subscription

The $97 AI Workflow Starter Kit — one product, one payment, one shippable workflow.

Four complete Starter Kit sets — AI Receptionist, AI Video Avatar, Lead Gen Automation, and Time Manager — bundled into one $97 download, shipped to your inbox the moment payment clears.

Who it's for

Built for the owner who already knows AI should help, but not where to start.

Service-business owners who already sense AI could help but have not picked where to start.
Operators whose week gets eaten by repetitive work — scheduling, replying, follow-up, intake.
Owners who want practical guidance, not theory — implementable in days, not quarters.

What's inside

Four Starter Kit sets, one download.

AI ReceptionistMissed-call text-back, after-hours routing, booking scripts.
AI Video AvatarAvatar setup, topic planning, script + prompt starters, publishing checklist.
Lead Gen AutomationInstant first reply, follow-up sequences, reactivation outreach.
Time Manager · SchedulingReminders, no-show recovery, calendar automation — a calendar that defends itself.

Offer ladder

Start small → go deeper → go live with us.

A diagnostic sequence of three paths up the same ladder. The $97 AI Workflow Starter Kit ships the install for self-serve owners. The Workflow Audit runs a recurring weekly cadence once a paid discovery conversation has set the scope. The Live Demo is the entry for owners who want to see the gap measured before they pick. Audit pricing is intentionally absent — each engagement is scoped after a paid discovery conversation.

Independent buyer

$97 · one-time · no subscription

AI Workflow Starter Kit

Owners who want the single $97 flagship — four doc-collection bonuses shipped as bonus modules — in their hands this week.

The self-serve kit, delivered as one product: the AI Workflow Starter Kit + four bonus modules.

Get the Starter Kit

Mid-engagement

Workflow Audit

A steady weekly cadence — a written Workflow Audit, prompt reviews, vendor selection, team training, and a monthly outcomes review measured on a number your business already watches.

Recurring 1:1 advisory that ships each workflow your team owns. Scoped after a paid discovery conversation.

See the Workflow Audit

High-touch engagement

Live Demo

A 90-second, owner-reviewed AI pre-assessment — see the gap before you buy the install. Andrew reads every transcript before any reply goes out.

A guided pre-assessment, not an open chatbot. Diagnostic only — no install, no price, no upsell loop.

Book a live demo

Human-first AI standards

What "human-led" means in this practice.

Three principles every installed workflow is held to — so AI stays an operator's tool, never the operator's replacement. The owner reviews and approves before anything sends, nothing runs autonomously, and AI supports human judgment rather than replacing it.

#01 · Approved

The owner reviews and approves before anything sends.

No customer-facing reply, booking link, follow-up, or invoice is sent without a named operator reading and approving it first. The system writes; the owner signs. Approval is the gate, not a polite formality.

#02 · Supervised

Nothing runs autonomously.

Every workflow has a person in the loop on a known cadence — daily, weekly, or per milestone. The system does what it is told; it does not decide what to do next on its own. Escalation is built in, an afterthought for autonomous tools.

#03 · Supported

AI supports human judgment rather than replacing it.

The operator keeps authorship of the call. The system drafts, ranks, and surfaces what a tired human would otherwise miss; the human still chooses what is right for the customer, the staff, and the business. Judgment stays human; the workload gets lighter.

Andrew Fodge.

The practitioner behind the system

Andrew Fodge — 25+ years on the operator side, redirected into AI workflow design.

Two and a half decades running clinics, gyms, and the coaching practice underneath them — translated into practical AI workflow design for the same kinds of medical, fitness, and wellness businesses. The verticals on the right are the kinds of operators the practice has lived inside, not the kinds of operators the practice has read about.

25+: Years operating clinics, gyms, and wellness teams.
4,850+: Coaching sessions delivered.
AI → ops: Behavior-change expertise translated into AI workflow design.

Example systems · built from the same operator background

The kinds of workflows the practice installs.

Placeholders for the case studies landing later — three illustrative systems across medical, fitness, and wellness operators, with the shape a real install would take before a single customer is named.

Medical · PT clinic

Example system

Same-day inquiry reply + booking link

An inbound web inquiry is classified and a reply is drafted the same business day — reviewed by front desk, edited in the clinic’s voice, and sent with a single low-friction booking step.

Illustrative · case studies coming soon

Fitness · boutique PT studio

Example system

Between-session check-ins on a measured cadence

The AI drafts a check-in nudge between sessions for every at-risk client; the trainer reviews the batch against the last session note and approves which ones go out.

Illustrative · case studies coming soon

Wellness · group studio (yoga/HIIT/recovery)

Example system

Weekly class-fill nudges to specific segments

The AI drafts weekly nudges for the member segments that have historically filled under-booked classes — new movers, lapsed members, package-holders near expiry — and the studio owner approves the segment list before send.

Illustrative · case studies coming soon

FAQ

The questions appointment-based operators ask before they commit to AI.

Direct, scoped answers in our voice — what the workflow covers, what it doesn't, and what the next step actually is. If yours is not here, the Contact page intake is the right place to send it.

Three ways to start · pick the path that fits the gap you actually have

Start with the AI Workflow Starter Kit, or book a 3-minute workflow diagnostic first.

One flagship $97 product, plus two add-on engagements — a one-time download, a weekly-cadence Workflow Audit, or a project-based Implementation · Consulting install. The same owner ships every step, so the path you choose now is the same team you keep if you move on to the next.

Start with the AI Workflow Starter Kit — $97 Book a 3-minute workflow diagnostic

Self-serve

AI Workflow Starter Kit

The single $97 flagship product — the AI Workflow Starter Kit, with four doc-collection bonuses packaged as bonus modules. One product. Four sets of templates. One payment.

See the Starter Kit

Recurring advisory

Workflow Audit

A standing weekly cadence from Andrew — the Workflow Audit, prompt reviews, vendor selection, and team training. Scoped after a paid discovery conversation.

See the Audit tier

Done-with-you · Fully managed

Implementation · Consulting

See the Implementation tier